Curiosity Design Research
Birdie Salva is a design researcher with a background in qualitative research, UX research, brand management, and systems thinking.
As the co-founder and general manager of Curiosity, Birdie helps companies discover product and service design possibilities that are inspired by local insight. He has led over 170 research projects in the past 8 years for clients such as Sun Life, Globe Telecom, Johnson & Johnson, Gokongwei Brothers Foundation, Meralco, and USAID.
Prior to Curiosity, he was a user researcher at an industrial design startup, a brand manager for L’Oréal Philippines, and a lecturer at Ateneo de Manila University’s School of Management.